Many businesses tend to cry out for the need to increase their social media visibility and engagement and are direly looking for different strategies to aid with this. However, many are feverishly and frantically searching the internet for solutions when their greatest assets are right in front of them. What are these assets you may ask? Simple, they are your human resources.
Many companies tend to have a ban on using social media at work because they are of the belief that this decreases productivity (when in fact it can help employees clear their minds in between stressful tasks). Gone are the days of that archaic logic since numerous businesses are now fully social media and digitally accessible. Businesses should not try to enforce bans or policies against social media in this age, rather, they should embrace it and use it to their advantage.
Your employees are your biggest and greatest brand ambassadors without even being asked. They know your brand, your company, and possibly are in sync with your messaging, so why not use them? They have ideas, knowledge and expertise in the fields that they are in within your company. This resource pool can be seen as a repository for content.
Secondly, content. Your employees can contribute to content creation. By allowing them to be part of the social media strategy you can create a repository of content regardless of what it is. These can be memes, articles, images, videos, questions, links etc. This creates an abundance of content that your company can consistently post without ever having a dearth. The social media strategist or coordinator can sift through for what is relevant and within the company’s messaging and branding, to post.
Thirdly and still related to content, a company will employee a complex group of people. This is, your staff will have different personalities, views, sense of humor, race, and so forth. Due to this, your content can appeal to a wider audience and demographic. It can position your brand for greater visibility and engagement. After all, people to people interaction is far greater than people to brand interaction, your employees can make your brand more desirable and appealing. Diversity is key.
Fourthly, you can have your very own focus group and oversight committee of sorts with your employees involved and engage in the social media strategy. It would be easier to poll your employees who are constantly on social media and have ideas of what their audiences like and do not like. They can give insight into what is trending and what is relevant without your company expensing itself creating polling instruments to gather this information. Also, with the many extra pairs of eyes, it is easier to spot any errors and inconsistencies in the content that is to be published.
Finally, albeit a worthwhile cause, it is a fun activity and a team building exercise. Allowing your employees to share in your strategy allows them to express themselves creatively, innovatively and humorously. It opens up their personal lives somewhat to the company and shows the company what type of person their employee is. It allows the staff to work together, to effectively and efficiently execute the tasks at hand to achieve a common goal. Moreover, by involving your employees in your social media strategy, you can uncover those persons who may have other talents or skills which may be beneficial to your company.
However, by involving your employees in your social media strategy, be sure to develop a company persona that stays within the boundaries of company’s brand and messaging. Also, allow one or two persons to oversee the process to maintain organization and to check for errors and inconsistencies.