It’s easy to think you just want a simple little website that’s easy to navigate, and doesn’t have lots of visual ‘frills’. It’s wrong to think that it’s effortlessly built. It’s also wrong to think that it’s going to be expertly made for peanuts.
‘Simple’, clean websites like apple.com and google.com are in no way uncomplicated to develop. For a good website, you need good developers who take loads of factors into account. They make the website interactive and intuitive, and they make visitors want to return. All the factors to consider are beyond the scope of this post, but let’s take a ‘simple’ look at some of them:
Your content needs to be compiled in such a way that search engines will favour your website. When the average guy decides to look online for a business in your field, you want him to find you. You also want him to read your content, and decide to use you. That won’t happen if you have shoddy content.
While some may argue that this isn’t essential, we definitely cannot ignore the fact that almost everyone that is technologically capable uses various devices to cruise cyberspace, all with differently sized screens. Making your website easily accessed and understood from any device means that people are more likely to stay on your website and absorb your message.
Social Media Sharing and News Feed Features
These features aren’t must-haves, but they’re heading that way. Social media has become the network of communication for millions (no, billions) across the globe. It’s how people impart thoughts, make connections, share memories, and do just about everything shy of actual physical contact nowadays. It has also equipped businesses with a direct line to consumers. News feeds keep your fans and followers informed on updates about you. Add to that, the fact that updating your website will push to your social media and news feed pages, or vice versa, refreshing the content. Search engines go gaga for content that is fresh and current. It’d be silly to not use these features.
A dynamic website has so very many perks. You can make changes and updates to it without needing to be a computer whizz, and you can implement almost any function you can dream up – whether it’s for your audience’s ease of use, or for your business’ ease of administration and content management.
As mentioned, this is far from everything that comes into play when creating a website. Building a brand and conveying your identity to the public are important for any business, and there are few mediums as effective in achieving this as websites. Corporate companies and businesses in technical fields often opt for a clean, simplistic look. As we now know, a simple-looking website does not translate to simple work.
March 24, 201411:30
We’ve lost a beloved icon. He made us watch, he made us listen, he made us cry, he made us uncomfortable, but most of all, he made us laugh.
He breathed life into his characters. He coloured our world with his captivating depth and interesting nuances. He was the voice behind the charismatic rantings of a genie, and the quirky leader of a penguin gang. He played a devil-may-care cross-dressing father, a madman hobo with a sorrowful past, and an unconventional teacher – who, as it turns out, didn’t only teach characters in a movie to appreciate the beauty of literature, but also inspired millions of moviegoers to do so. Robin’s portrayal of characters was far from one-dimensional.
March 24, 201411:30
A new buzz phrase “digital footprint” has been making the rounds, and attracting quite a lot of attention. Interestingly, many people of all ages have no idea, whatsoever, what it means, and yet, it just may hold the key to their future.
As you walk, or run, your footprints leave a trail behind you and can guide others to where you have been. If read properly they can also tell a lot about you, based on where you go and what you do there.
February 27, 201412:10
We often hear it said that if you’re having difficulty figuring out any piece of communication/information technology just give it to a child. This is so very true, as I have proven it over and over. For some reason we are yet to understand, children just seem to have an in-bredknowledge and understanding of today’s technology. Test it. Give a child, any child, a new electronic gadget or phone without the instructions and watch them as they start to use it almost immediately, seemingly without thinking.
February 19, 201407:00
Facebook, the world’s largest social network and, indeed, the most popular, is celebrating its tenth anniversary this year. Quite possibly Mark Zuckerburg and his Harvard friends who came up with the concept never expected it to become such a resounding success. It is deemed the most successful start-up company ever, and was added to the Fortune 500 list just last year, valued at over US$134 billion.
January 24, 201408:05
It’s amazing how effective and simple it is to use hashtags, once you are aware of them, that is.